Opencard dynamic identity design for tech and finance development
Branding
Website
OpenCard® is a software that allows the processing of credit cards, microcredits, and other types of credit. They offer the service for processing credit cards and other types of credit on our cloud platform.
Services
Branding
Website
Sector
Fintech
Banking
Case Study
Our aim was to introduce a flexible, creative concept for a tech company. People today have a lot of questions, especially when they’re trying to expand their business. With this in mind, we knew all the elements had to be simple, quick, and easy to ‘digest’, but also eye-catching and memorable.
Design
An excellent example of a graphic design rebrand that reflects trust and centers on making a complex issue more accessible is the redesign undertaken by the financial service company, OpenCard. Known for dealing with the complexities of credit management and financial transactions, OpenCard's rebrand aimed to simplify and demystify these processes, making them more approachable for the average user.
The typeface seamlessly blends modern aesthetics with technological sophistication. Its clean, geometric lines and open curves enhance readability across digital platforms and convey innovation and clarity in every character.